NEWS
Guest message for the European Workshop on Software Ecosystems from Sangeet Paul Choudary, CEO of Platformation Labs and Co-author of best-seller Platform Revolution
"The European Workshop on Software Ecosystems is a great meeting of minds to discuss the impact of software ecosystems on business today. A platform strategy needs to be high on the agenda for CIOs and this workshop takes the right steps in this direction."
- Sangeet Paul Choudary, CEO of Platformation Labs and Co-author of international best-seller Platform Revolution.
About the workshop
The European workshop on software ecosystems is a perfect forum to discuss software ecosystems, platform ecosystems and business networks topics in research and practice.
WHAT IT IS
The European Workshop on Software Ecosystems is an annual event which connects top notch researchers and business professionals in the field of software and platform ecosystems as well as business networks.
For the eighth workshop we are looking forward to short presentations and long breaks which fuel discussions and networking between participants from all across the software industry and academia.
TOPICS OF THE WORKSHOP
Topics covered are:
Software ecosystems
Business networks
Open Source Ecosystems and business models
Platform Business Models
Growth strategies based on software ecosystems and business networks
Software partnerships and business models: Distributors: join the European workshop on software ecosystems
The European Workshop on Software Ecosystems is an annual event which connects top notch researchers and business professionals in the field of software and platform ecosystems as well as business networks. Here is an example of a topic we will discuss at the event.
Distributors
A Distributor gets software directly from a software vendor and sells this software to Authorized resellers. The relationship with Authorized resellers is handled by the Distributor.
Business Model Canvas for Distributor
The value proposition for the customer of the distributor is that he provides the distribution service to resellers and that the distributor provides great margins for the resellers and that he supports resellers in selling the solutions. The customer relationship is direct to the resellers. Customer segments cannot be determined in this generic distributor business model.
Revenue streams are license, support and maintenance fees flowing in from the customers and resellers to the distributor.
A distributor key activity for making business in this business model is convincing and onboarding resellers. As soon as the resellers are on board, the next key activity kicks in: enabling the resellers to sell. Key resources are sales support for resellers and support for the resellers´ customers.
More details and background information can be found in these books:
Call for Papers European workshop on software ecosystems: business networks, platforms, ecosystems Submission deadline March 30th
Submission deadline is March 16th
Deadline extended to March 30th for Call for papers FOR EWSECO 2021
We would like to invite European researchers and practitioners in the field of software ecosystems, platform ecosystems and business networks to come together in Heilbronn, Germany, on April 29th 2021, to discuss recent (academic) research and recent business experiences and lessons learned, insights or issues related to management of ecosystems, business models or technical issues including but not limited to topics like
Software ecosystems
Research progress and new knowledge for software ecosystems
External forces - the new normal and the impact on software ecosystems
Business networks
Business networks vs. platform businesses
Business networks as platforms for transaction, innovation
Growing business networks by extending beyond participants
Merging different business networks to scale
Platform Business Models
Types of platform business models for transaction, innovation
“Platformizing” existing businesses - how to be successful?
Business model innovation resulting in a platform business model - how to make it work?
Architectures and APIs for platforms
Growth strategies based on platform ecosystems and business networks
Growing by acquiring a platform business
Digital platforms and businesses
data-driven and analytics ecosystems
TICKET SALES
Click HERE to buy tickets
We will invite practitioners to the workshop to ensure discussion about the practical impact of research and to give the presenters the opportunity to discuss with practitioners and researchers alike.
The workshop location at City Campus in Heilbronn, Germany, with many software and software service companies having an office nearby which eases the participation for practitioners. More information at https://ewseco.squarespace.com/?p
Workshop style
Socialize and discuss with (academic) researchers and fellow professionals.
We value discussion as well as presentations. So a short, 15 minute presentation is followed by 15 min discussion with fellow researchers and practitioners.
The workshop will be held in English language only.
Submissions
Propose your presentation titles via email (title and 100 word abstract) to ewseco21@software-ecosystem.com
Submission deadline is March 30th 2021 6pm CET.
Location visit and tech test for the European workshop on software ecosystems 2021
The European Workshop on Software Ecosystems is an annual event which connects top notch researchers and business professionals in the field of software and platform ecosystems as well as business networks.
Today, we will visit and test the Location Bildungscampus Heilbronn, where the onsite and virtual European workshop on software ecosystems 2021 will take place.
We will make sure the CORONA-SAFE SETUP works. Participants onsite will get a measure of their body temperature tested before they can enter the workshop. So you can rest assured that you are safe.
We will also test the technology of the location to stream the workshop online. The building we are using is a new building with all necessary technology built in. So we can assure that you can participate online if you don´t want to come to Heilbronn.
Either way, we are looking forward to see you onsite or virtually at the workshop
Software partnerships and business models: Revenue share: join the European workshop on software ecosystems
The European Workshop on Software Ecosystems is an annual event which connects top notch researchers and business professionals in the field of software and platform ecosystems as well as business networks. Here is an example of a topic we will discuss at the event.
Revenue share
The software vendor endorses the product of the revenue share partner. if the customer buys the partner´s product, the software vendor gets a share of the partner´s revenue.
Revenue share partnerships are also popular in the software industry and are usually used as door opener into other companies´ customers. Revenue share makes sense if the product offerings of the partner and software vendor are not competitive, but complementing.
Advantages of Revenue share are: software vendor participates in revenue that is generated by other companies, limited cost for software vendor for endorsing other vendor since cost of sales stays with the revenue share partner.
Business Model Canvas for Revenue share
The value proposition of this business model is clearly additional revenues for the partner, who does the revenue share with SAP. For the company engaging with revenue share partners, the generic model is not limited to specific customer segments. But depending on the products for the revenue share there can of course be customer segments.
Incentified by the revenue share, the company gets license, support and maintenance revenue streams.
Key activity is endorsing the partner´s software to start the revenue share, key partners are the software vendors providing the software. Key resources are the sales people hunting for customer contracts triggering the revenue share.
More details and background information can be found in these books:
Call for Papers European workshop on software ecosystems: business networks, platforms, ecosystems Submission deadline is March 16th
Submission deadline is March 16th
Call for papers FOR EWSECO 2021
We would like to invite European researchers and practitioners in the field of software ecosystems, platform ecosystems and business networks to come together in Heilbronn, Germany, on April 29th 2021, to discuss recent (academic) research and recent business experiences and lessons learned, insights or issues related to management of ecosystems, business models or technical issues including but not limited to topics like
Software ecosystems
Research progress and new knowledge for software ecosystems
External forces - the new normal and the impact on software ecosystems
Business networks
Business networks vs. platform businesses
Business networks as platforms for transaction, innovation
Growing business networks by extending beyond participants
Merging different business networks to scale
Platform Business Models
Types of platform business models for transaction, innovation
“Platformizing” existing businesses - how to be successful?
Business model innovation resulting in a platform business model - how to make it work?
Architectures and APIs for platforms
Growth strategies based on platform ecosystems and business networks
Growing by acquiring a platform business
Digital platforms and businesses
data-driven and analytics ecosystems
We will invite practitioners to the workshop to ensure discussion about the practical impact of research and to give the presenters the opportunity to discuss with practitioners and researchers alike.
The workshop location at City Campus in Heilbronn, Germany, with many software and software service companies having an office nearby which eases the participation for practitioners. More information at https://ewseco.squarespace.com/?p
Workshop style
Socialize and discuss with (academic) researchers and fellow professionals.
We value discussion as well as presentations. So a short, 15 minute presentation is followed by 15 min discussion with fellow researchers and practitioners.
The workshop will be held in English language only.
Submissions
Propose your presentation titles via email (title and 100 word abstract) to ewseco21@software-ecosystem.com
Submission deadline is March 16th 2021 6pm CET.
Software partnerships and business models: Resell: join the European workshop on software ecosystems
The European Workshop on Software Ecosystems is an annual event which connects top notch researchers and business professionals in the field of software and platform ecosystems as well as business networks. Here is an example of a topic we will discuss at the event.
Resell
Resell works as follows: Products of the software vendor are supplied to a resell partner. The partner resells the software vendor´s products to the customer.
This is a close relationship between a software vendor and a resell partner.
Three main drivers exist for a partner to resell solutions: significant revenue for the Partner Company, solution fit of the resell solution with the partner´s solutions and non-competitive offering; with revenue being the main driver for the resell.
Business Model Canvas for Resell
In a generic model, a Value Added Reseller (VAR) provides resold products as well as additional value related to these products. The added value can come from a special expertise of the VAR related to a customer segment like consulting expertise in the oil and gas industry. So the value proposition for the customer comes from both, solutions and added value.
The customer relationship is direct and thus the channel is a direct channel to the customer. Customer segments cannot be determined in this generic model, they depend on the partner.
Resell revenue streams are from license and support and maintenance fees. Key activities in this model are selling to customers and enabling sales people to sell. Key resources are sales people and the software provider´s Channel sales manager. Key partner is the software provider.
The cost structure in this model contains cost for customer acquisition, cost of sales in general and cost of partnership management.
More details and background information can be found in these books:
Resell business model: join the European workshop on software ecosystems
The European Workshop on Software Ecosystems is an annual event which connects top notch researchers and business professionals in the field of software and platform ecosystems as well as business networks. Here is an example of a topic we will discuss at the event.
Resell
Resell works as follows: Products of the software vendor are supplied to a resell partner. The partner resells the software vendor´s products to the customer.
This is a close relationship between a software vendor and a resell partner.
Three main drivers exist for a partner to resell solutions: significant revenue for the Partner Company, solution fit of the resell solution with the partner´s solutions and non-competitive offering; with revenue being the main driver for the resell.
Business Model Canvas for Resell
In a generic model, a Value Added Reseller (VAR) provides resold products as well as additional value related to these products. The added value can come from a special expertise of the VAR related to a customer segment like consulting expertise in the oil and gas industry. So the value proposition for the customer comes from both, solutions and added value.
The customer relationship is direct and thus the channel is a direct channel to the customer. Customer segments cannot be determined in this generic model, they depend on the partner.
Resell revenue streams are from license and support and maintenance fees. Key activities in this model are selling to customers and enabling sales people to sell. Key resources are sales people and the software provider´s Channel sales manager. Key partner is the software provider.
The cost structure in this model contains cost for customer acquisition, cost of sales in general and cost of partnership management.
More details and background information can be found in these books:
Call for Papers European workshop on software ecosystems: business networks, platforms, ecosystems
Call for papers FOR EWSECO 2021
We would like to invite European researchers and practitioners in the field of software ecosystems, platform ecosystems and business networks to come together in Heilbronn, Germany, on April 29th 2021, to discuss recent (academic) research and recent business experiences and lessons learned, insights or issues related to management of ecosystems, business models or technical issues including but not limited to topics like
Software ecosystems
Research progress and new knowledge for software ecosystems
External forces - the new normal and the impact on software ecosystems
Business networks
Business networks vs. platform businesses
Business networks as platforms for transaction, innovation
Growing business networks by extending beyond participants
Merging different business networks to scale
Platform Business Models
Types of platform business models for transaction, innovation
“Platformizing” existing businesses - how to be successful?
Business model innovation resulting in a platform business model - how to make it work?
Architectures and APIs for platforms
Growth strategies based on platform ecosystems and business networks
Growing by acquiring a platform business
Digital platforms and businesses
data-driven and analytics ecosystems
We will invite practitioners to the workshop to ensure discussion about the practical impact of research and to give the presenters the opportunity to discuss with practitioners and researchers alike.
The workshop location at City Campus in Heilbronn, Germany, with many software and software service companies having an office nearby which eases the participation for practitioners. More information at https://ewseco.squarespace.com/?p
Workshop style
Socialize and discuss with (academic) researchers and fellow professionals.
We value discussion as well as presentations. So a short, 15 minute presentation is followed by 15 min discussion with fellow researchers and practitioners.
The workshop will be held in English language only.
Submissions
Propose your presentation titles via email (title and 100 word abstract) to ewseco21@software-ecosystem.com
Submission deadline is March 16th 2021 6pm CET.
Software partnerships and business models: Referral: join the European workshop on software ecosystems
The European Workshop on Software Ecosystems is an annual event which connects top notch researchers and business professionals in the field of software and platform ecosystems as well as business networks. Here is an example of a topic we will discuss at the event.
Referral
Referral means that the software vendor has outsourced lead generation to a partner company. The partner company creates the leads, passes the leads back to the software vendor. The software vendor pays a referral fee to the partner for a qualified lead and/or a closed deal with the lead.
Referral is very popular in the software industry. It can be used as a one-time or repetitive form of cooperation between two software companies. Advantages of referral are easy creation of the program and of the leads, low impact on both organizations, partner and software vendor, and limited risk.
A Referral program has a very low entry barrier and low maintenance effort.
Business Model Canvas for Referral
Mapping referral into the business model canvas results in the following: The value proposition of referral for the partner is the additional revenue he/she can get via the referral fee from SAP or the SAP VAR. Customer relationships: the software vendor has to care for the referral relationship to the partner and the customer. The key channel is the partner network.
Revenue streams for the software vendor are the usual license, support, maintenance fees.
Key activity is enabling partners to properly present, position and show the value of the solutions to customers. They might need marketing material, price lists, demo systems to make referrals happen.
The cost structure is referral fee cost besides normal software vendor cost structure.
More details and background information can be found in these books: