2021 PROGRAM

For each entry of the program there will be a chapter in the proceedings of the workshop.

all times central european time

Replays will be available for US timezones.

Morning Session

moderated by Karl Popp, SAP SE

09.45 - 10.00
Dial-in and pre-show

10.00
Welcome

10.15 - 11.00
Industry Keynote by Rolf Schumann, Chief Digital Officer | Schwarz Group

11.00 - 11.30
Max Matthijssen, Michiel Overeem, Slinger Jansen | University Utrecht
A Focus Area Maturity Model for API Management

Organizations are increasingly connecting using Application Programming Interfaces to share data, functionality, and even complete business processes. However, the creation and management of these so-called APIs, is non-trivial. Aspects such as the business model, usage throttling, documentation, are often rushed afterthoughts. In this research, we present and evaluate the API Management Focus Area Maturity Model, addressing the domains of Community Engagement, Security, Lifecycle, Monitoring, Performance, and Commercial. The API-m-FAMM is a model that organizations can use to evaluate how well they are doing at API management and to set out a course for systematic improvement and evolution. We have used the model in practice in several organizations, and report on these results as well.

11.30 - 11.45
Coffee break

11.45 - 12.30
Industry Keynote by Thomas Curran| Ory GmbH
How to build a great Open Source Company and Ecosystem

12.30 - 13.30

Lunch break with entertainment

Thomas Kösters | European Startup Initiative
Startup Heatmap Europe: The Power of the Ecosystem

Since 2016 the Startup Heatmap Europe crowns the most attractive startup hubs in Europe. Based on a representative sample of founders in Europe the survey reveals the Top 50 cities where founders would like to start a company if they could choose freely. Competition is fierce, the report shows based on their analysis of actual founder movements and international ties of startups: With 27% of all founders in Europe being foreign-born, they are far more likely to move than the usual EU citizen.

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afternoon session

moderated by Karl Popp

13.30 - 14.00
Maximilian Schreieck, Anna Lauterbach, Manuel Audi, Christoph Pflügler, Helmut Krcmar | TU München
Launching Digital Platforms in Business-to- Business Markets

Digital platforms are amongst the fastest growing businesses today. While the developments have mainly taken place in the business-to-consumer markets, recent years have seen successful digital platforms in business-to-business markets (e.g., Salesforce, ServiceNow). However, there are also many companies that struggle to launch digital platforms. In this presentation, we report from an in-depth study of a business-to-business platform launched in the insurance and healthcare industry. We uncover launch challenges that we expected based on literature on business-to-consumer platforms as well as launch challenges unique to business-to-business markets. Disentangling and discussing these challenges helps other companies to design their platform strategies.

14.00 - 14.30
Industry Keynote by Jon Scott | Corum Group
The Software M&A Ecosystem

14.30 - 14.45
Coffee break

14.45 - 15.15
Christopher Jud | Kaufland Digital
Management of complementary platform-based software products

In many industries, platforms are today the standard concept to interact with customers. In other industries, platforms still emerge. All industries have in common that platforms act as technical foundation and distribution channel for complementary software products like mobile apps. They offer organizations options to exploit new business potentials.
Depending on the structure of the industry, organizations need to consider more than one platform to gain an relevant market share. Nevertheless, the use of platforms also means that organizations need to accept the rules of the game of the platforms.
Christopher Jud analyses in his presentation the affects of platforms on software products. He stresses different viewpoints like technological aspects or the business model. Concluding, Christopher discusses the effects for organizations that participate in platform industries.

15.15 - 15.45
Max Kuzkin, Executive Director Engineering | CloudBlue
How to leverage APIs to grow your business

15.45 - 16.00
Best presentation award ceremony

16.00
Summary and closing

16.15
End of workshop